Digital Marketing 101
24

Tuesday, 24 January

7 9 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin , TX 78701
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

Digital Marketing 101

24

Tuesday, 24 January

7 9 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin , TX 78701
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Class

The digital landscape is moving at a lightning fast pace. Every industry has been affected by advances in the digital field, from retailers to brands and agencies.

In this introductory class, develop an understanding of the digital marketing landscape and the identify the key components and metrics behind a digital marketing strategy.

No prior knowledge required!

Takeaways

-Survey the digital marketing ecosystem, including current tools, opportunities, and careers. -Introduce the Objective-First Framework as a framework for approaching marketing campaigns. -Break down the components of digital marketing campaign strategy for a known company. -Practice identifying key performance indicators (KPIs) for a company.

Prereqs & Preparation

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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