Digital Marketing 101
24

Tuesday, 24 January

7 9 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

Digital Marketing 101

Rachel Denton Photo


E-business and Digital Marketing Manager, Silicon Labs

24

Tuesday, 24 January

7 9 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Class

The digital landscape is moving at a lightning fast pace. Every industry has been affected by advances in the digital field, from retailers to brands and agencies.

In this introductory class, develop an understanding of the digital marketing landscape and the identify the key components and metrics behind a digital marketing strategy.

No prior knowledge required!

Takeaways

-Survey the digital marketing ecosystem, including current tools, opportunities, and careers. -Introduce the Objective-First Framework as a framework for approaching marketing campaigns. -Break down the components of digital marketing campaign strategy for a known company. -Practice identifying key performance indicators (KPIs) for a company.

Prereqs & Preparation

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

About the Instructor

Rachel Denton Photo

E-business and Digital Marketing Manager,
Silicon Labs

Rachel Denton is an e-business and digital marketing manager at Silicon Labs, where she drives the web personalization and optimization strategy for the company. Rachel started her career as an engineer, later applying her analytical skills and eye for detail to digital product marketing and marketing operations for various Austin tech companies. She has a passion for data-driven marketing and enjoys the challenge of finding ways to improve strategies and product growth through the latest tools and resources. Rachel holds an MS in Environmental Engineering and a BS in Chemical Engineering from The University of Texas at Austin.

In her spare time, you will find Rachel attending or performing at an improv show at one of the many great theaters in town, or enjoying time out with friends and her dog on an outdoor patio.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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