Digital Marketing 101
10

Saturday, 10 December

10 am – 12 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta , GA 30308
$30 USD
Regular Ticket
$30 USD
Total

Questions? Read our FAQs

Digital Marketing 101

Erin Martin Photo


Marketing Strategist, 352 Inc.

10

Saturday, 10 December

10 am – 12 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta , GA 30308
$30 USD
Regular Ticket
$30 USD
Total

Questions? Read our FAQs

About This Class

See the strategies that drive today’s biggest brands.

Step into the world of digital marketing with General Assembly. During our introductory workshop, explore the components of brand building and see how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more. Using real-world case studies, you’ll:

  • Break down the components of a digital marketing campaign.
  • Survey today’s digital marketing landscape and its career opportunities.
  • Learn to approach a marketing campaign by identifying your objectives first.
  • Get hands-on practice identifying key performance indicators (KPIs).
  • Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Explain how a referral works and tools you can use to simplify that process
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Prereqs & Preparation

Watch the following 5 videos (3 min total)

Objective-First Framework Video: https://generalassembly.wistia.com/medias/98gsiiel2k KPIs: https://generalassembly.wistia.com/medias/yw8lgn96nu Data: https://generalassembly.wistia.com/medias/yw8lgn96nu Metrics: https://generalassembly.wistia.com/medias/txz2po7aw2 Big data: https://generalassembly.wistia.com/medias/12cb6psj9a

About the Instructor

Erin Martin Photo

Marketing Strategist,
352 Inc.

Erin is a true digital native, having worked with a wide range of clients to strategize and launch digital marketing campaigns through key channels including paid search, display, email, social, and content marketing. She currently works as a Marketing Strategist at 352 Inc, a digital product development agency in Midtown, where she crafts cross-channel digital campaigns for her clients. She carries a special skill set for technical marketing and analytics.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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