Digital Marketing 101 | Online | Melbourne
About this workshop
Use the code: remotecontrol_sydney to receive 50% off at checkout. Offer extended until 10th May, 2020.
Join us for a 3hr deep dive into digital marketing essentials including the digital marketing ecosystem, current tools, skills and opportunities.
During this introductory workshop, deep dive into the world of digital marketing and explore the components of brand building. See how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.
Good things come to those who learn - GA. Students who take this workshop and then subsequently enrol in GA's Digital Marketing part-time course will receive a tuition credit towards the course equal to what they paid for this workshop.
Takeaways
Walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.
- Understand the core functions & principles of digital marketing analytics
- Employ the same tools top companies use to activate & retain their customers
- Learn the basics of search engine marketing (SEM).
- Understand how social media marketing works and how to develop social content that works
- Understand how large-scale email deployment works, and when & how to send it
Prereqs & Preparation
This workshop will be completely live and online. In preparation, please download Zoom and Slack.