Digital Marketing 101
19

Tuesday, 19 March

6 9 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

Digital Marketing 101

Tom Willis Photo


Chief Marketing Officer, LawPath

19

Tuesday, 19 March

6 9 pm AEDT

GA Market St

The Podium Building, Level 2, 1 Market Street
Sydney, NSW 2000
$50 AUD
Regular Ticket
$50 AUD
Total

Questions? Read our FAQs

About This Class

See the strategies that drive today’s biggest brands.

During our 3hr introductory workshop, deep dive into the world of digital marketing and explore the components of brand building. See how modern marketers drive successful campaigns using content, email, social media, paid advertising channels, and more.

Good things come to those who learn - GA. Students who take this workshop and then subsequently enrol in GA's Digital Marketing part-time course or immersive will receive a tuition credit towards the course equal to what they paid for this workshop.

Please bring a laptop.

Takeaways

Students should walk away with an actionable understanding of the current digital landscape and how it can drive success and growth for their business.

  • Understand the core functions & principles of digital marketing analytics
  • Employ the same tools top companies use to activate & retain their customers
  • Learn the basics of search engine marketing (SEM).
  • Understand how social media marketing works and how to develop social content that works
  • Understand how large-scale email deployment works, and when & how to send it

Preparation

Please bring a laptop.



Pick up where this class leaves off, chart your own career path with our Digital Marketing Immersive career accelerator course. Launch an in-demand career growing audiences and building buzzworthy brands. Our courses feature in-demand technical skills, personalised career coaching, and access to resources that help grads launch an exciting career in digital marketing.

About the Instructor

Tom Willis Photo

Chief Marketing Officer,
LawPath

Tom is a digital strategy and marketing specialist with a passion for helping businesses to improve their online presence and connect with new audiences to drive growth.

Tom has diverse industry experience, having worked in digital marketing roles at ecommerce companies (Speets / Yahoo!7), B2B (iStock / Getty Images) and online gaming (Tom Waterhouse). More recently, Tom has applied his expertise to startups. In 2014, he joined LawPath, Australia’s largest online legal service. LawPath has since grown assisting over 55,000 businesses, helping save tens of millions in legal fees.

Tom has taught over 50 digital marketing workshops and courses at GA, specialising in marketing automation, SEO/SEM, web analytics and growth marketing for startups. Tom has also consulted and provided bespoke workshops for leading national and global companies including Uber, Sensis, Commonwealth Bank and Warner Music.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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