Digital Marketing 1-Day Fundamentals Workshop | August 19

Have you heard about the importance of digital marketing skills but don’t know how to get started? Are you running digital marketing campaigns but want to learn how other digital marketers plan and execute measurable strategies?

In this hands-on bootcamp, you’ll gain an overview of key concepts, learning new ways to successfully promote your business and effectively connect with customers as a digital marketer.

This Digital Marketing 1-Day Fundamentals Workshop is the interactive and hands-on way to get started promoting your business. You will dive head first into digital marketing tools and principles, skill up with exercises, and by the end of the day you’ll know how to build and execute a digital marketing strategy through digital channels like social media, search engine optimisation, and email marketing.

This workshop is for beginners. No prior knowledge or experience required.

• Explain the Objective-First Framework and its importance for digital marketers in creating successful campaigns.
• Write a SMART objective for a scenario digital marketing strategy.
• Differentiate between KPIs and metrics.
• Choose the right KPI and actionable metrics for your scenario.
• From social media, to content marketing, to SEO and paid search, select the channel for your campaign based on objective and target audience.
• Apply best practices to design the creative for your digital marketing strategy, to be deployed via social media, content marketing, and other digital channels.
• Choose an element of your campaign to test, and write a hypothesis for that test.

• This class is taken completely online via Zoom.
• We will provide a link to the session 24 hours before & again, on the day of the class, to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.

NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.

Andrew has a deep-rooted passion for technology and has worked with some of the world's biggest and best known brands in his roles at Google and LinkedIn. Today Andrew consults startups and established companies on their marketing strategies, as well as co-founding Mytrest, a web-based calendar app enabling hobbies and passions through technology.