Digital Insights: How to Understand Your Customers

Past Locations for this Workshop

Digital Insights: How to Understand Your Customers

Past Locations for this Workshop

ABOUT THIS workshop

Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business.

TAKEAWAYS

  • Define customer insight and how brands have used it to launch products and campaigns
  • Utilize social listening & category research methods to learn more about what customers are doing and saying
  • Translate online activity to offline behaviors by creating consumer personas and empathy maps

PREREQS & PREPARATION

Students should have basic social media skills and a laptop.

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