Digital Insights: How to Understand Your Customers

Past Locations for this Workshop

Digital Insights: How to Understand Your Customers

Past Locations for this Workshop

About this workshop

Knowing and understanding your audience is a fundamental part of growing your business. Whether you’re in product development, working on an elevator pitch, or launching a marketing strategy, customer insight can be what gives you the edge in a hypercompetitive world of brand recognition. This workshop will show you how to use methods online and off to learn about your customers and apply those insights to your business.

Takeaways

  • Define customer insight and how brands have used it to launch products and campaigns
  • Utilize social listening & category research methods to learn more about what customers are doing and saying
  • Translate online activity to offline behaviors by creating consumer personas and empathy maps

Prereqs & Preparation

Students should have basic social media skills and a laptop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.

Sign up and learn how to level up your career in technology, data & design.