Digital Content Strategy: Cultivate your Brand, Grow Your Audience

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Digital Content Strategy: Cultivate your Brand, Grow Your Audience

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

About this class

Recommended for current or aspiring content managers, strategists, bloggers and entrepreneurs. This class will teach you how to create an emotional connection with your followers.

You will walk away with actionable tips & tricks to achieve organic, high-quality growth and engagement with your audience. Contrary to popular belief, you don't have to be a black hat SEO expert or a social media master to build a site with a strong following.

Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.

Takeaways

  • Identify the right target audience/users/customers to tailor your message and platform
  • Use content as a powerful strategic tool for marketing, customer acquisition, relationship building, and new business development.
  • Craft a strategic plan for your content/editorial calendar (something cohesive rather than ad hoc)
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