Developing a Social Media Strategy | Washington, D.C.

About this class

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll learn how to build an actionable social media strategy tailored to your audience, objectives and situation. You’ll also learn about the strengths of each major social platform for marketers, best practices for utilizing them and how to analyze your efforts to demonstrate success.

Takeaways

• How to develop an integrated social media strategy to focus your efforts
• Overview of social platforms, best practices, trends and their strengths for organizations/brands (Facebook, Twitter, Instagram, LinkedIn, Tumblr, Pinterest)
• How content marketing integrates with social media marketing
• How to analyze efforts, understand basic social media metrics and utilize them to optimize efforts and demonstrate ROI

Prereqs & Preparation

• Please bring a laptop.
• Please come with objectives and goals for social media.
• Students must have a foundational understanding of basic platforms such as Facebook, Twitter, Instagram.