Questions? Read our FAQs
Having a social media strategy paves the way for successful execution across social channels. Often an individual or organization will say “We/I need social!” and then create handles, post a few pictures and start down a road of engagement that has no end goals, lacks a clear way through and most importantly is lacking any guiding principles. This class is an introduction to starting or taking a step back and restarting a social media strategy.
Students will walk away with a clear sense of how to begin, what sections to include, how to decide what’s working and what isn’t, the best ways to set goals and begin meeting them, how to engage (or not) with fans/followers and the importance of developing tone, approach, cadence and a clear voice that will help you/your organization connect with a variety of users. We will explore parts of a strategy that are must haves and the ones that are nice to haves and how making a strategy a “working-document” will be vital to digital growth.
Chart your own career path. Pick up where this workshop leaves off. Dive into the fundamentals in our five-week, online Digital Marketing Circuit or level up on the job in our on-campus Digital Marketing course.
Digital Marketing Trainer & Consultant,
Brooklyn Digital Marketing
Terry Rice has been in the Digital Marketing field since 2007 – most notably, helping businesses achieve their marketing goals while working at Adobe and Facebook. He’s utilized both Paid Search and Facebook Marketing across several verticals including E-Commerce, Financial Services, and Technology. Combining a mix of creativity and data driven decision making, Terry is an expert at designing profitable marketing solutions. During his career, he’s worked on direct response and lead generation campaigns for companies including, Dell Computers, 1800Flowers, Home Depot, and Best Buy. He holds an MBA from the University at Buffalo, with a dual concentration in Marketing and Business Consulting.
Enter your email to start following
You’re following Developing A Simple Social Media Strategy (Online).
Start following any program. No need to enter your email again.