Develop a Winning [Digital] Go-To Market strategy
2

Wednesday, 2 October

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$80 SGD
Regular Ticket
$80 SGD
Total
`

Questions? Read our FAQs

Develop a Winning [Digital] Go-To Market strategy | October 2

Daniel Heerkens Photo


Director - Digital Marketing Strategy, 2Stallions

2

Wednesday, 2 October

7 9:30 pm +08

General Assembly @ 79 Anson

Level 20. 79 Anson Road
Singapore
$80 SGD
Regular Ticket
$80 SGD
Total
`

Questions? Read our FAQs

About This Workshop

What is a (Digital) Go-To Market strategy? And why do you need one?

Let’s start with the basics. A go to market strategy is a tactical action plan that outlines the steps necessary to succeed in a new market. It can apply to pretty much anything, from launching new products and services, to re-launching your company or brand, or even moving a current product into a new market.

Takeaways

  • Product/Market Fit
  • (Online) Audience and Buyers
  • Competitive (Digital) Landscape
  • (Digital) Marketing Strategy
  • Examples of Good Go-To Market Strategies (GTM) in South East Asia.
  • Preparation

    Please bring a laptop.

    About the Instructor

    Daniel Heerkens Photo

    Director - Digital Marketing Strategy,
    2Stallions

    Daniël is a Dutch entrepreneur and marketer who has been featured on the BBC. He has always been interested in Sustainable Products and Digital Innovation. With previous experience working for FMCG Multinationals (Danone & Royal FrieslandCampina) in The Netherlands, Malaysia and Singapore, he is now the Digital Marketing Strategy. Expert at 2Stallions where we works with Fortune 500 companies like AXA, Beko, Bosch,CNN,Stanley Black & Decker,Sennheiser, InterContinental Hotels,Red Bull & Google. He volunteers as Marketing & Communications head and Board member at the ADB-DutchCham in Singapore. A permanent resident of Singapore, he has worked and lived in more than 6 countries. He most recently finished a 1500km drive through Iran to explore this unknown country.

    Refund Policy

    We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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