Develop a Winning [Digital] Go-To Market Strategy | Online

This power-packed workshop introduces the process behind how an effective Go To Market (GTM) plan is thought through and designed. This is an essential step for start-ups or established businesses to deliver their unique value proposition to customers and achieve competitive advantage. We will cover the critical components of a GTM plan including; branding, value proposition, market segmentation and beachhead strategy, target customer personas, customer journeys, inbound content marketing, growth hacking tips and customer experience and delight. The bootcamp adopts a structured approach to creating a step-by-step GTM plan through proven concepts and fact finding processes.

The course is designed to benefit startups and entrepreneurs by providing deep and relevant insights and concepts that can be easily learnt and effectively applied.

• How to create an effective Go-To Market plan
• What are the essential steps in creating a Go-To Market strategy
• How to identify a target segment/beachhead and attract this segment
• How to design a customer persona and buyer journey for a target segment
• How to create a promotional and content plan that attracts the target segment
• What metrics to consider to measure success

This workshop will be completely live and online. In preparation, please download Zoom.

Jimmy works at Grab as the Regional Head, Commercial & Go To Market, driving the enterprise business growth across Southeast Asia. His work allows him to be at the intersection of technology and business: from understanding market data, designing sales narratives or automating sales and marketing processes. From building a start-up to strategy consulting, his experiences have allowed him to handle complex Go to Market challenges in emerging markets. Relationships matter to him, and as a trusted adviser to business leaders, his passion is to help them develop a deeper understanding of how to drive their products or increase adoption of their services. By making sense of how digital transformation impacts their businesses, Jimmy thrives on developing practical strategies to address their challenges.