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Develop a Winning [Digital] Go-To Market strategy | Online | September 29

£35 GBP each
Wednesday, 29 September, 2021
5 7:30 am EDT
Edinburgh (Online)

About This Workshop

This power-packed workshop introduces the concept of how an effective Go To Market (GTM) plan is thought through and designed. This is an essential process for start-ups or established businesses to deliver their unique value proposition to customers and achieve competitive advantage. We will cover the critical components of a GTM plan including; branding, value proposition, market segmentation and beachhead strategy, target customer personas, customer journeys, inbound content marketing, growth hacking tips and customer experience and delight. The bootcamp adopts a structured approach to creating a step-by-step GTM plan through proven concepts and fact finding processes.

The course is designed to benefit startups and entrepreneurs by providing deep and relevant insights and concepts that can be easily learnt and effectively applied.

Takeaways

  • How to create an effective Go-To Market plan
  • What are the essential steps in creating a Go-To Market strategy
  • How to identify a target segment/beachhead and attract this segment
  • How to design a customer persona and buyer journey for a target segment
  • How to create a promotional and content plan that attracts the target segment
  • What metrics to consider to measure success

Preparation

  • This class is taken completely online via Zoom and Slack.
  • We will provide a link to the session on the day of the class - keep an eye out in your inbox.

  • All communication will be sent to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information. Please note: This session will not be recorded, however slides will be shared following the class.

About the Instructor

Jimmy Sia Photo

Regional Head, Commercial & Go To Market, Grab

Jimmy works at Grab as the Regional Head, Commercial & Go To Market, driving the enterprise business growth across Southeast Asia. His work allows him to be at the intersection of technology and business: from understanding market data, designing sales narratives or automating sales and marketing processes. From building a start-up to strategy consulting, his experiences have allowed him to handle complex Go to Market challenges in emerging markets. Relationships matter to him, and as a trusted adviser to business leaders, his passion is to help them develop a deeper understanding of how to drive their products or increase adoption of their services. By making sense of how digital transformation impacts their businesses, Jimmy thrives on developing practical strategies to address their challenges.

About Our Partners

NTUC Members can claim 50% of unfunded course fees up to $250 a year through UTAP, over and above any other government funding. More information can be found here.

Not an NTUC Member yet? Sign up here.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.