Designing the Perfect Value Proposition
2

Thursday, 2 February

6:30 8 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

Designing the Perfect Value Proposition

Rahul Soans Photo


Co-Founder, Disruptive Business Network

2

Thursday, 2 February

6:30 8 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

About This Class

A ‘Value Proposition’ is simply a fancy way of saying ‘A Solution To a Problem’. When designing products or services, rather than relying on our intuition, it’s the customer's problems that need to addressed.

This hands on workshop will first look at how to segment customers and from that identify the right segment to go after. It will also introduce the Value Proposition Canvas. The VPC is a tool that aids in capturing the core issues around understanding and finding customer problems and designing and validating potential solutions.

This class is ideal for people looking to start a new venture. product designers, service delivery professionals and UX designers.

Takeaways

Students will learn:

  • How to segment potential customers
  • An introduction to the Value Proposition Canvas
  • Understand customer pain points and create correlating solutions
  • A brief introduction to testing methodologies

Prereqs & Preparation

No prerequisites necessary although a familiarity with the Business Model Canvas would be handy.

About the Instructor

Rahul Soans Photo

Co-Founder,
Disruptive Business Network

Rahul is an Engineer with a Masters in International Business. In another life he was a project manager in the telecommunications industry, and after coming to his senses, he fell into the social enterprise and startup world in Melbourne. He has cut his teeth working for startups, founded a consulting company and also runs The Disruptive Business Network - an event series and consulting service that looks at how new ideas and technology are changing business. As a consultant he focuses on business model design in the face of disruption (or change). He focuses less on strategy and more on mindset. The tools he uses are design thinking and The Lean Startup Methodology . He has a deep interest in entrepreneurship and technology, with a passion for how business can be the solution to the world's problems and not the cause.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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