Designing the Perfect Value Proposition

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

Designing the Perfect Value Proposition

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

GA D.C. (Northern Virginia)
2231 Crystal Drive #1000
Arlington VA 22202

Past Locations for this Class

About this class

A ‘Value Proposition’ is simply a fancy way of saying ‘A Solution To a Problem’. When designing products or services, rather than relying on our intuition it’s the customer's problems that need to addressed.

This hands on workshop will first look at how to segment customers and from that identify the right segment to go after. It will also introduce the Value Proposition Canvas. The VPC is a tool that aids in capturing the core issues around understanding and finding customer problems and designing and validating potential solutions.

This class is ideal for people looking to start a new venture. product designers, service delivery professionals and UX designers.

Takeaways

Students will learn:

  • How to segment potential customers
  • An introduction to the Value Proposition Canvas
  • Understand customer pain points and create correlating solutions
  • A brief introduction to testing methodologies

Prereqs & Preparation

No prerequisites necessary although a familiarity with the Business Model Canvas would be handy.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.