Designing the Customer Experience | Boston

About this event

Companies can no longer stand out through manufacturing strength, distribution power, price points, or information mastery. In this workshop, we will look at how to make customer experience a key strategic advantage for your company or clients through the power of design. You will hear how companies are using new customer engagement tools to drive a holistic brand experience… resulting in loyal customers who engage and buy more, both on- and offline. You will also map your own company’s customer experience and brainstorm ways to increase engagement and extend customer lifetime value.

Led by Frans Joziasse and Jay Peters of PARK, the international design leadership consultancy who has been working with clients such as Audi, LEGO, Miele, Nestle, Sony, Kimberly-Clark, Novo Nordisk, BASF, Unilever, Glaxo Smith Kline and many other leading global brands on their design excellence journeys since 1998, you will receive deep insights into how these world-leading companies lead the market in the Customer Experience landscape.