Designing Products People Love: A Guide to Creating Successful Products | May 24

In this day and age, a well-designed product is one that can successfully find customers and edge out its competitors. It’s no longer enough to churn out as many products as you can with no regard for the user. With an abundance of choice, people are now empowered to find the best products that provide the most delightful and seamless customer experience.

Join us as we help answer the important questions: Why do people use certain products instead of others? What makes products land and stick with users?

This session is for anyone, regardless of their field, who contributes to the product creation process: designers, product managers, and others who want to communicate better with designers.

In this session, you can expect to:

• Learn the commonalities behind successful products over the past few years

• Gain insight into how to discover and interpret customer needs and pain points

• Uncover how to use customer insights as a guide for your team throughout each step of product creation and development.

This is a session for beginners; no prior knowledge is required.

Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype.

In 2003, armed with a passion for big brands and online marketing, Bernie Johnson recognised the potential for Australian digital marketing to be at the forefront of the world in terms of innovation, technology, and customer engagement. He established digital media agency Adrenalin Media in the same year. Before this, Bernie held investment banking positions at Credit Suisse and Deutsche Bank in the UK where he managed several IT projects across London and New York. 

Under Bernie’s leadership, Adrenalin has consistently won some of the industry's most prestigious Awards, such as ‘Best in Show for UX’ and ‘Mobile App Gold Award Winner’ at the 2021 W3 Awards. Bernie holds a Bachelor of Business (Marketing) from the University of Technology Sydney and in 2011 completed an MBA through the Australian School of Business (UNSW).

Adrenalin is a leading Australian digital product design agency. We architect, design & build incredible digital experiences for some of Australia’s most ambitious brands, with an underlying foundation of strategic thinking, usability, and digital innovation.

Our passion for pushing the limits of digital and developing an intimate knowledge of our clients and their audiences ensures we bring innovative ideas to life, driving ROI and customer engagement at every turn. The Adrenalin team consists of 50 digital specialists across strategic, experience design and technical disciplines that deliver future-proofed, innovative digital platforms from inception through to build. Our work has been recognised by some of the industry’s most prestigious awards with our team winning 6 global awards, including "Best in Show" in Experience Design, at the 2021 W3 Awards.