Using design thinking methods developed by David Kelly at the Stanford d.School, learn how to make faster, better design decisions by putting the customer first. Design Thinking is based on a series of Steps: Empathy, Definition, Ideation, Prototyping and Testing. And a set of Mindsets: Human Centered, Bias Towards Action, Show Don't Tell, Radical Collaboration, Culture of Prototyping and Mindful of Process. We will touch on each of these during the Crash Course.
Eugene is an Innovation Strategist with Visa's Asia Pacific Innovation Team. He is a passionate Customer Experience advocate and all things #HumanCenteredDesign. 7 years as a Customer Experience Strategist at Accenture, Citibank and Ernst & Young; he has helped clients from both private and public institutions drive organisational change and build customer-centric businesses.
Eugene is trained in Design Thinking (NUS-ISS), Service Design (IDEO-U), majored in Hospitality & Marketing (RMIT), and spent time at Boston University deepening his knowledge in Communications and Psychology. Couple those lessons with human-centered design philosophies and practices, he seeks to understand human behaviour to elevate brand, product and consumer experiences.
Out of office, you will find him at the gym or practicing yoga - attempting to attain his YTT-200 certification.
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