Denver Startup Week: Sharpen the Saw to Max Customer Discovery | Online

About this event

Practical advice from industry experts on how to avoid the things that screw most people up in user research. Common issues such as: recruiting is hard, interviews sometimes go nowhere, it's hard to get companies to pay for more research after they've been burned, and the fact sometimes personas provided just aren’t relevant are discussed. This panel looks at these and other issues to provide designers with down-to-earth advice on how to move forward when faced with obstacles during research.

With a focus on persona creation and development, the panel will help fellow designers deal with such challenges as:

• Not enough data to build useful personas