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Data Week | Behind the Music: How Data Curates the Perfect Playlist | May 20

Beatriz Ayala Muñiz Photo

Entrepreneur | Latina | Music Enthusiast | Culture Shaper | Creative , MusiCasa Concerts
Thiago Machado Photo

Former Spotify & Google, now Ranked Music!,
Data Week | Behind the Music: How Data Curates the Perfect Playlist
Thursday, 20 May, 2021
6 7 pm EDT
Online (Online)
Free


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Data Week | Behind the Music: How Data Curates the Perfect Playlist | May 20

Beatriz Ayala Muñiz Photo

Entrepreneur | Latina | Music Enthusiast | Culture Shaper | Creative , MusiCasa Concerts
Thiago Machado Photo

Former Spotify & Google, now Ranked Music!,

About This Event

This session is part of GA's Data Week, a weeklong festival of free workshops, speaker sessions and panel discussions around leveraging data to drive business decisions, productivity and career growth. Check out the full schedule here!

Any fans can agree: Your playlist is gold and its recommended songs list doesn’t fall short either. But, despite how personalized it feels, it’s not your best friend pouring hours into this hyper-curated mixtape.It’s data science — algorithmically connecting the infinite data points between songs you like (and dislike), artists your friends like, and so on to forecast what you will like. With every skip, save, and share, more data is collected to make smarter recommendations — and keep you listening.

In this webinar, you'll learn from industry experts who have mastered the art of using data to deliver an exciting and unique experience of music en masse. You'll walk away with a better understanding of where data is taking the future of music, how data is empowering artists as well as listeners, and how music uses data to give you a personalized online music experience.

About the Instructor

Beatriz Ayala Muñiz Photo

Entrepreneur | Latina | Music Enthusiast | Culture Shaper | Creative , MusiCasa Concerts

I've been referred to as a spark plug more times that I can count. I am high energy; my drive, passion, strategic wit, and love for music are the forces behind my latest venture, Musicasa. Musicasa is a tech music startup with aim to pioneer the future of live entertainment. With a focus on music, we help undiscovered musicians gain more visibility, exposure, and monetization opportunities through intimate, community driven, and highly curated intimate home concerts. We leverage the power of music to drive human connection. We launched on November 2019 and are currently 100% focused on virtual experiences. Check us out at www.musicasaa.com

I am also an award-winning Advertising and Communications executive. I spent 10 years in the corporate world working for global and local agencies co-leading the planning, media and creative initiatives for larger-than-life brands such as P&G, Cover Girl, Pantene, Downy, Medalla Light, Bacardi, Snickers, M&M’s, Pedigree, and Hyundai for the US Hispanic market, Central America, the Caribbean, and Puerto Rico. I've co-led key culture-driven strategies and initiatives, business operations, and new business development.

I am a connector; I value creating meaningful relationships, and championing others throughout their journey. I am idealistic, daring, and see possibilities everywhere.

My passion takes many forms. I am an athlete dedicated to hiking, long-distance running, kickboxing, volleyball and more. Music is my world and I spend hours curating playlists for my community. I am a world traveler and recently went on a 10-month sabbatical that took me to every continent, except Antarctica.

Thiago Machado Photo

Former Spotify & Google, now Ranked Music!,

Digital media and monetization executive with over a decade of experience in Google and Spotify, holding national and regional positions in Brazil and LATAM. Most recently, Thiago founded Ranked Music: a Miami-based digital music marketing consultancy that specializes in helping artists and labels foster successful careers, using intelligent digital marketing tools and an array of innovative music technology services. At Ranked Music, Thiago leads a team of experts in the areas of digital media, strategy, content creation, and business development.

Originally from Brazil, fluent in Portuguese, English, and Spanish. Based in Miami.

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