Data Driven Social Media Strategy | Washington, D.C.

About this class

Beneath the chatter on social media channels, there’s an ocean of valuable data. Learn how to get the most out of your social media presence by tapping into this rich resource of data and analysing it to inform business decisions.

This class will introduce you to the way marketers think about analytics, giving you practical tips on how to develop your social media presence into a powerful growth and brand building tool.

Takeaways

• Identify the specific data available across social platforms and how it can be used
• Optimise social media content based on analysis and trends
• Create social media strategies rooted in analytics and quantitative insight to help measure progress towards goals over time