Data Driven Social Media Strategy
19

Thursday, 19 January

6:30 8 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

Data Driven Social Media Strategy

Lindsay Swaik Photo


Enterprise Account Director, Tiger Pistol

Julia Lake Photo


Enterprise Account Manager, Tiger Pistol

19

Thursday, 19 January

6:30 8 pm AEDT

GA Melbourne

12A, 45 William Street
Melbourne , Australia 3000
$35 AUD
Regular Ticket
$35 AUD
Total

Questions? Read our FAQs

About This Class

Beneath the chatter on social media channels, there’s an ocean of valuable data. Learn how to get the most out of your social media presence by tapping into this rich resource of data and analysing it to inform business decisions.

This class will introduce you to the way marketers think about analytics, giving you practical tips on how to develop your social media presence into a powerful growth and brand building tool.

Takeaways

  • Identify the specific data available across social platforms and how it can be used
  • Optimise social media content based on analysis and trends
  • Create social media strategies rooted in analytics and quantitative insight to help measure progress towards goals over time

About the Instructors

Lindsay Swaik Photo

Enterprise Account Director,
Tiger Pistol

Driven by a passion for marketing and social media, Lindsay has been a pivotal member of the Tiger Pistol team since 2013, helping establish its first ‘Do it For You’ small business social solution. Now an Account Director in their Enterprise team, Lindsay has executed social media strategies for some of Australia’s biggest brands including Ben & Jerry’s, Goulburn Valley, Spotlight, Anaconda, Evo Hair, The Royal Children’s Hospital and the Epilepsy Foundation.

Julia Lake Photo

Enterprise Account Manager,
Tiger Pistol

When it comes to Social Media Marketing, Julia has done it all. With a varied career that started at Tiger Pistol in 2013, working with clients on Facebook app builds and the now extinct, Facebook Promo & Competition Tabs. She’s experienced first-hand how quickly the social industry can change.

Now a Senior Account Manager, Julia has worked with some of Australia’s biggest brands including Oxfam Traliwalker, Cancer Council Australia, Solotol, Lumo Energy and Ishka. Looking specifically at how Social integrates with a business’s wider-marketing strategy as well as proving it’s influence on purchasing behaviour.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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