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Data-Driven Marketing Workshop | August 11

$60 AUD each
Wednesday, 11 August, 2021
5 7:30 am EDT
Melbourne (Online)

About This Class

Data is like air for marketers and it’s becoming a lot easier to collect and analyze to help make better decisions about where to spend our time and money.

By gaining an understanding of data-driven marketing and how this can relate and apply in your business you will be able to save yourself time and money by focuses on what works for you.

As a business owner, employee, entrepreneur or freelancer, walk away with clarity on how data can help you grow your business. Learn the process to enable data-driven marketing and what to do with all of the data once you have it. Understand how to effectively use the common tools used for data analysis.

This workshop introduces the concept of data-driven marketing and so aims to help those that are not currently utilizing their data as well as they think they could.

Takeaways

Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of data in marketing, in this workshop you will learn:

  • Why you must align your business goals with your data collection and analysis

  • How to use data to understand your competition

  • How to use data to fully understand your target customers

  • How to consistently use data to inform your marketing efforts

Preparation

Please Note * This session is taken completely online using Zoom and Slack.

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .

  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.

  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

About the Instructor

Anser Aly Photo

Co-Founder & Chief Growth Officer, Growth Labs

Anser is a passionate Marketer with 20 years of international expertise in growing brands in a range of diverse markets across Europe, Middle East, South Asia & South East Asia. Anser has held a variety of Global, Regional & Local roles in multiple Fortune 500 companies like Shell, Henkel & Unilever.

Anser started his career in the UK, by joining Deloitte Consulting in London. After consulting on some of the biggest global brands & a diverse range of NYSE listed clients, he soon discovered his passion for Marketing. Since then, Anser has been the recipient of multiple international awards including the coveted Cannes (thrice!) for his much acclaimed Digital Marketing Campaigns across South East Asia.

As an industry veteran & an accomplished cutting edge Marketer, Anser is a sought after Keynote Speaker at Marketing & Digital Advertising Conferences across Asia, Russia & USA. Anser has also been a Visiting Professor and Guest Lecturer at various top tier business schools such as Chicago Booth, SMU, London Business Schools and most recently Harvard Business School.

Anser’s expertise extends to Marketing Training & Capability Building. Based out of Unilever’s London headquarters, in his previous role Anser had been responsible for training & upskilling more than 6,000 Unilever Marketers worldwide. Currently he is based out of Singapore, responsible for one of Unilever’s biggest global brand exceeding 1 Billion dollars in annual turnover.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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By providing us with your email, you agree to General Assembly’s Terms of Service, and to receive email updates on courses, special events and GA news. You can change your mind at any time and unsubscribe from GA marketing emails by clicking the "unsubscribe" link located at the bottom of every marketing email or by emailing no.marketing@ga.co.