Data-Driven Marketing Workshop
25

Tuesday, 25 June

6:30 8:30 pm EDT

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta, GA 30308
$35 USD
Regular Ticket
$35 USD
Total
`

Questions? Read our FAQs

Data-Driven Marketing Workshop

Lisa Altshul Photo


Senior Media Analyst, Search Discovery

25

Tuesday, 25 June

6:30 8:30 pm EDT

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta, GA 30308
$35 USD
Regular Ticket
$35 USD
Total
`

Questions? Read our FAQs

About This Class

Data is like air for marketers and it’s becoming a lot easier to collect and analyse to help make better decisions about where to spend our time and money.

By gaining an understanding of data driven marketing and how this can relate and apply in your business you will be able to save yourself time and money by focuses on what works for you.

As a business owner, employee, entrepreneur or freelancer walk away with clarity on how data can help you grow your business. Learn the process to enable data-driven marketing and what to do with all of the data once you have it. Understand how to effectively use the common tools used for data analysis, such Google Analytics, specific to your current business situation.

This workshop introduces the concept of data-driven marketing and so aims to help those that are not currently utilizing their data as well as they think they could.

Takeaways

Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of data in marketing, in this workshop you will learn:

  • Why you must align your business goals with your data collection and analysis
  • How to use data to understand your competition
  • How to use data to fully understand your target customers
  • How to consistently use data to inform your marketing efforts

Preparation

Please come to the workshop with a laptop and notepad and pen. Students will gain the most from this workshop if they have a current business with a website and Google Analytics account. It would be useful for you to have access to your passwords for these, and your social media and email accounts if applicable.

About the Instructor

Lisa Altshul Photo

Senior Media Analyst,
Search Discovery

Lisa is a Senior Media Analyst at Search Discovery. She spends her time optimizing advertising performance across digital platforms for her amazing client base. She works in industries spanning large consumer retail, services, B2B & more. She is passionate about brand marketing, consumer experience and advanced audience strategy. Lisa especially loves learning about new technology and applying what she learns to her work.

Lisa is a Business Administration & Marketing Graduate from Georgia Tech. She also graduated from the Denning Technology & Management program at Georgia Tech, where she studied engineering and interdisciplinary work. Her time at Georgia Tech was integral in developing her interest in digital marketing and practical opportunities of new technologies.

In her spare time, Lisa loves exploring Atlanta, going on hikes with her boyfriend and her dog, and playing on a soccer team with some great friends. She also enjoys music: both going to concerts and practicing playing instruments at home.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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