Data-Driven Marketing Workshop
13

Wednesday, 13 December

6:30 8:30 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta, GA 30308
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

Data-Driven Marketing Workshop

Chris Tabb Photo


Analytics Lead, PureCars

13

Wednesday, 13 December

6:30 8:30 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta, GA 30308
$35 USD
Regular Ticket
$35 USD
Total

Questions? Read our FAQs

About This Class

By gaining an understanding of data-driven marketing and how this can relate and apply to your business, you will be able to save yourself time and money by focusing on what works for you.

As a business owner, employee, entrepreneur or freelancer walk away with clarity on how data can help you grow your business. Learn the process to enable data-driven marketing and what to do with all of the data once you have it. Understand how to effectively use the common tools used for data analysis, such Google Analytics, specific to your current business situation.

This workshop introduces the concept of data-driven marketing and aims to help those that are not currently utilizing their data as well as they think they could.

Takeaways

Whether you are transforming your existing business, just starting out, or wanting to gain a deeper understanding of the importance of data in marketing, in this workshop you will learn:

  • Why you must align your business goals with your data collection and analysis
  • How to use data to understand your competition
  • How to use data to fully understand your target customers
  • How to consistently use data to inform your marketing efforts

Prereqs & Preparation

Please come with a laptop.

About the Instructor

Chris Tabb Photo

Analytics Lead,
PureCars

Chris Tabb is PureCars' Analytics Lead, where he leads tech strategy, activation and measurement of customer facing marketing efforts. He is a digital solutions architect who brings seven years’ experience with systems integration, analytics architecture, and lead-to-revenue management.

Prior to PureCars, Chris was the lead technologist at Edelman where he oversaw strategy for top-tier clients including: Activision, Cisco, Bush Beans, Netflix, Starz and T Rowe Price. Chris is recognized in the industry for his experience with data orchestration, tech stack alignment and customer identity resolution.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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