In the Digital Age of online streaming, entertainment is now delivered in a more unique way than it ever was before. Platforms such as Netflix, Hulu, Spotify and more are creating enhanced on-the-go calculations that are changing the way we intake or discover streaming content. Faster suggestions "for you" to watch... a search conducted on google pops up on your Twitter or Instagram feed?! As we seamlessly indulge in content across multiple devices, we are increasingly consuming whatever algorithms or social media trends tell us to watch. How is this data being collected and what are the systems in place that can predict our next binge watch? Join us for a deep dive into data analytics, where we discover how our interests are being collected to formulate new ideas.