Customer Journey Mapping
18

Thursday, 18 March

9 pm – 12 am EDT

GA Washington D.C. (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Customer Journey Mapping | March 18

Elize Todd Photo


UX Design Strategist and Content Creator, Elizé UX

18

Thursday, 18 March

9 pm – 12 am EDT

GA Washington D.C. (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Class

Please Note

  • This workshop is held at 8pm AEST & 6pm SGT

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

Participants of this workshop will learn:

  • Where and how to find the necessary data and research inputs to customer journey maps
  • Proven consumer journey map design methodologies used for major brands and products
  • How to implement consumer journey maps as shown by real business case studies

Preparation

  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
  • This class will occur completely online using Zoom.
  • Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
  • Each individual class participant must have purchased a ticket.

About the Instructor

Elize Todd Photo

UX Design Strategist and Content Creator,
Elizé UX

After completing the User Experience Design Immersive course in 2015, Elize became a UX director at a digital marketing agency within 1 year and a co-founder of a UX design agency within 2 years. Now, she creates content that helps emerging designers learn how to expedite their careers. Her past clients include Adobe, USA Today Network, Papyrus, and Robert Half.

Her goal is to make UX accessible to everyone, because it’s the job of every person in an organization to care about the user’s experience. Elize loves helping others gain confidence and take action in their lives.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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