Customer Journey Mapping
7

Monday, 7 December

9 pm – 12 am EST

GA Washington D.C. (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Customer Journey Mapping | December 7

Elize Todd Photo


UX Design Strategist and Content Creator, Elizé UX

7

Monday, 7 December

9 pm – 12 am EST

GA Washington D.C. (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Class

Please Note

  • This workshop is held at 8pm AEST & 6pm SGT

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.


The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Takeaways

Participants of this workshop will learn:

  • Where and how to find the necessary data and research inputs to customer journey maps
  • Proven consumer journey map design methodologies used for major brands and products
  • How to implement consumer journey maps as shown by real business case studies

Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches
  • Each individual course participant must have purchased a ticket

About the Instructor

Elize Todd Photo

UX Design Strategist and Content Creator,
Elizé UX

After completing the User Experience Design Immersive course in 2015, Elize became a UX director at a digital marketing agency within 1 year and a co-founder of a UX design agency within 2 years. Now, she creates content that helps emerging designers learn how to expedite their careers. Her past clients include Adobe, USA Today Network, Papyrus, and Robert Half.

Her goal is to make UX accessible to everyone, because it’s the job of every person in an organization to care about the user’s experience. Elize loves helping others gain confidence and take action in their lives.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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