Customer Journey Mapping | March 18

About This Class

Please Note

• This workshop is held at 8pm AEST & 6pm SGT

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

General Assembly’s classes, workshops & events are for recreational purposes and are not regulated by the bureau of proprietary school supervision.

If this class is recorded, students will be sent the recording link within 7 days after class completion by email. Students are encouraged to download and save any shared materials (worksheets, deck if applicable) during class for later reference as they are not be shared by email.

Takeaways

Participants of this workshop will learn:

• Where and how to find the necessary data and research inputs to customer journey maps
• Proven consumer journey map design methodologies used for major brands and products
• How to implement consumer journey maps as shown by real business case studies

Preparation

• You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection.
• This class will occur completely online using Zoom.
• Class setup information will be emailed to all students signed up around 24 hours before (and again an hour before) your class launches.
• Each individual class participant must have purchased a ticket.