Customer Journey Mapping
14

Saturday, 14 November

1 4 pm EST

GA San Francisco (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

Customer Journey Mapping | November 14

Brittney Posternock Photo


UX Educator, Researcher, and Discovery Workshop Facilitator

14

Saturday, 14 November

1 4 pm EST

GA San Francisco (Livestream)

Online Class
Livestream
$99 USD
Regular Ticket
$99 USD
Total

Questions? Read our FAQs

About This Class

Please Note

  • This workshop is held at 8pm AEST & 6pm SGT

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and ideas catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.


The well-being of our employees, students, clients, instructors, and guests is our number one priority here at General Assembly. We are monitoring the COVID-19 situation very carefully and are adjusting delivery of our programs.


Due to the current health concerns, all GA short-form events, workshops & bootcamps will temporarily be held online - including this one.


Registered students will be notified 24 hours in advance of this program with information on how to log in to the Zoom Meeting Room and other tools you’ll need for the session. Registration for this class will close 2 hours prior to the session start in order to allow all students ample opportunity to have the technology enabled.

Takeaways

Participants of this workshop will learn:

  • Where and how to find the necessary data and research inputs to customer journey maps
  • Proven consumer journey map design methodologies used for major brands and products
  • How to implement consumer journey maps as shown by real business case studies

Preparation

This workshop will be completely live and online. In preparation, please download Zoom and Slack.

  • This course will occur completely online using Zoom and Slack
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection
  • Course set up information will be emailed to all students signed up around 24 hours before (and again an hour before) your course launches
  • Each individual course participant must have purchased a ticket

About the Instructor

Brittney Posternock Photo

UX Educator, Researcher, and Discovery Workshop Facilitator

Brittney Posternock (BP) is a UX Facilitator. She has lead 50+ workshops and research projects at organizations like International Youth Foundation, World Bank, MicroStrategy, International Monetary Fund, Capital One and is a board member at Northern Virginia Mental Health Foundation. She recently spent 10 weeks in Saudia Arabia teaching UX in partnership with General Assembly and MiSK Academy.

Before shifting her career to user experience design she managed operations teams at SoulCycle and Nordstroms and has 15+ years of experience in customer experience.

As a facilitator, researcher, and educator Brittney uses active listening techniques to guide conversations and learning. She believes that getting feedback early is the pathway to great design and is passionate about spreading the importance of human-centered design across every touchpoint of a business.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Community Code of Conduct

Your registration for or attendance at any General Assembly offering indicates your agreement to abide by this Community Code of Conduct policy and its terms.

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