Customer Journey Mapping
24

Monday, 24 February

6 9 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

Customer Journey Mapping | February 24

Leonard Reese Photo


Senior Experience Designer, SoftServe

24

Monday, 24 February

6 9 pm CST

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

About This Class

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Interested in seeing this class held privately at your organization?
Email briana.chenkin@ga.co to request more info.

Takeaways

Students of this workshop will learn:

● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies

Preparation

Please bring your laptop to class.

About the Instructor

Leonard Reese Photo

Senior Experience Designer,
SoftServe

Leonard is a senior experience designer at the global agency SoftServe, working with their clients to initiate new projects and discover opportunities for service design and product design. Prior to SoftServe, Leonard worked at Fuzz Productions and App Partner in Brooklyn, NY. His designs have helped hungry people order hamburgers, sneakerheads customize shoes, photographers order cameras, and high schoolers pick out prom dresses. He’s also the founder of Brooklyn Product Design and co-founder of Creative Coding NYC.

Leonard gets really excited when you talk to him about smart mobility and housing. He has limited his number of espresso drinks to 2 per day and regrets the decision.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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