Customer Journey Mapping
23

Saturday, 23 March

10 am – 1 pm CDT

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

Customer Journey Mapping

Jon Simmons Photo


Director of User Experience and Visual Design, TurnKey Vacation Rentals

23

Saturday, 23 March

10 am – 1 pm CDT

GA Austin, WeWork Congress

600 Congress Avenue, 14th Floor
Austin, TX 78701
$60 USD
Regular Ticket
$60 USD
Total

Questions? Read our FAQs

About This Class

Consumer empathy. It’s the key to successful product strategy, design, and marketing. Through it, we find unanswered questions, unmet needs, and idea­ catalyzing behaviors. But building a business, product, or service around a point­-in-­time understanding of your consumer is a strategy destined to fail. To successfully create an offering that dramatically shifts behavior, organically generates habitual engagement, and promotes a profitable viral cycle, we must first understand the consumer journey.

This workshop will teach you a multidisciplinary approach to consumer journey mapping research, design, and implementation. You will leave equipped with the approach, tools, and knowledge to successfully employ consumer journey mapping in product design, service design, marketing, and business design.

Interested in seeing this class held privately at your organization?
Email briana.chenkin@ga.co to request more info.

Takeaways

Students of this workshop will learn:

● Where and how to find the necessary data and research inputs to customer journey maps ● Proven consumer journey map design methodologies used for major brands and products ● How to implement consumer journey maps as shown by real business case studies

Preparation

Please bring your laptop to class.

About the Instructor

Jon Simmons Photo

Director of User Experience and Visual Design,
TurnKey Vacation Rentals

Jon Simmons has 15 years experience in the design field. He started his career as a visual designer. Early in his career, he realized that his true interest was building projects that 'moved the needle' for companies. This meant transitioning into user experience design, which he has been practicing ever since. Jon is a UX leader, founder of 3 companies, father of 2, and builder of one (nearly) completed backyard deck.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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