Customer journey mapping is a powerful tool to develop a deep understanding of our customers' experience. This bootcamp brings you through an in depth exploration into the methods and tools we use to map customer journeys. We will look at how an end-to-end view of a customer experience can help a company better empathise with their customers, identify customers' core needs and have a shared set of customer focused priorities.
We will also discuss actionable insights to follow up on what we can learn from a customer journey. Finally, we will look at a real-life example of an ongoing customer journey map.
This workshop is perfect for anyone who is interested in developing a solid foundation in Customer Journey Mapping.
I’m a passionate Design leader with expertise in research, strategy, design and innovation. I have experience in creating immersive app based, online and mixed reality solutions.
By day, I am the Head of Design at Telstra Purple where I work closely with our design teams across Australia who craft experiences that solve complex problems for our customers.
My passion is designing with and for cutting edge technologies.
I believe that designing for humans is a skill that will constantly evolve as we collectively become more comfortable with emerging technologies and incorporating them in our lives. I love being at the forefront of how we can design for these new interaction paradigms and user expectations whilst ensuring they are useful, understood and trusted.
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