Customer Acquisition Marketing Workshop | Washington, D.C.

About this workshop

Whether you're considering a career in marketing, launching your own product or growing any type of business, one thing is for sure: you'll need to learn how to attract the right customers.

Customer acquisition marketing strategies define the best mix of engagement tools across the decision-making journey to gain new customers.

Takeaways

• Gain understanding of key customer acquisition journey concepts
• Learn about tools to understand customers' needs and preferences
• Know how to evaluate multiple marketing channels and select the right ones based on marketing objectives and audience type
• Learn best practices on campaign execution
• Develop an acquisition campaign implementation and measurement plan

Prereqs & Preparation

This workshop is for beginners. Anyone new to customer/user acquisition marketing.