Customer Acquisition Marketing Workshop
12

Thursday, 12 March

5 9 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$85 USD
Regular Ticket
$85 USD
Total

Questions? Read our FAQs

Customer Acquisition Marketing Workshop | March, 12

Carolina Lasso Photo


Marketing Director, Search Inside Yourself Leadership Institute

12

Thursday, 12 March

5 9 pm PDT

GA SF

225 Bush Street, 5th Floor (East Entrance)
San Francisco, CA 94104
$85 USD
Regular Ticket
$85 USD
Total

Questions? Read our FAQs

About This Workshop

Whether you're considering a career in marketing, launching your own product or growing any type of business, one thing is for sure: you'll need to learn how to attract the right customers.

In this introductory bootcamp you will learn marketing strategies and practical tools used across the decision-making journey to gain new customers.

Takeaways

  • Gain understanding of key customer acquisition concepts
  • Identify tools to understand customers' needs and preferences
  • Know how to develop a strong value proposition for your product or service
  • Learn how to select the right media, mix and message to effectively attract and convert prospects
  • Create a marketing plan based on audience and business insights
  • Understand key metrics and measurement techniques across the acquisition funnel

Preparation

This workshop is for beginners. Anyone new to customer/user acquisition marketing.

About the Instructor

Carolina Lasso Photo

Marketing Director,
Search Inside Yourself Leadership Institute

Marketer. Leader. Blogger.

Carolina Lasso is a marketing leader with over 13 years of experience in B2B and B2C marketing. She's currently the Marketing Director at the Search Inside Yourself Leadership Institute, which was originally born at Google and is now an independent non-profit organization.

Carolina worked at Google for 7 years leading a variety of customer acquisition, content and loyalty marketing projects for the Americas region. She also worked in marketing at American Express and Telemundo. Carolina has an MBA from New York University in Marketing and Finance.

In addition to her passion for marketing, Carolina is a Search Inside Yourself Certified Teacher, a Meditation Teacher and the author of the personal growth blog www.plenitud.net.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

Coming up near you

Let’s Keep You Updated

Enter your email to start following

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Service.