GA Washington D.C. (1776 8th Floor)
1133 15th Street NW, 8th Floor
Washington DC 20005
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Workshop #1: 10am-11am
Culture - Software of the Mind: How To Optimize Your Organizational and Customers Culture
About This Class
An introduction to Cultural Intelligence (CQ): how culture influences business relationships, customer behavior, marketing and social media.
• Why Culture is critical to successful marketing in 2015? • Why Culture is called Software of the Mind and how it influences customer behavior? • Introduction to the 4 metrics of Cultural Intelligence: Drive, Knowledge, Strategy & Action
Takeaways • Become aware of the way Culture influences the way we connect with our employees, peers, products and services. • Learn about the 4 metrics of Cultural Intelligence and how to apply them in your business.
You should take this class if you're a: • C-level executives • Founders • HR, Product, Development & Marketing Directors and Managers
About the Instructor: Comsin Gheorge – Principal Consultant, cosmingheorghe.net
Cosmin Gheorghe -- is a Bay Area consultant, speaker and author. His training and workshops focus on the way culture and technology influence our choices, decisions, thoughts and emotions. He loves writing and he is a regular contributor to the Huffington Post blog where he covers a variety of topics that involve culture, the psychology of technology, and global leadership.
Workshop #2: 11am-12pm Culture Creation Canvas – A tool for creating a focused strategy for the culture of your organization
About This Class
An exploration of the Culture Creation Canvas, to help define and prioritize the cultural needs of your team or organization and create a basic plan to enact them. • What is culture to you? • Brainstorm Exercise • Culture Inventory • Culture Appraisal • Tiered Solutions • Measuring Results
Takeaways • Clear understanding of what Culture is. • Clear understanding of the current position of the culture of your team or organization. • Plan of action for addressing culture problems. • Strategy for measuring your results.
You should take this class if you're a:
• Executives, Team Leaders, & Culture Influencers • HR, People, Culture Managers
About the Instructor:
Damien Foord – Head of Business Strategy, MTCA.co
Damien Foord is head of business strategy and brand development for Mighty Thredz Creative Agency (MTCA). He has helped brand over 50 companies in the Silicon Valley over the course of his work. He is well versed in different disciplines of design and is an entrepreneur at heart.
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