People have never felt more disconnected, anxious and overwhelmed - the world is an uncertain place. There’s more competition than ever. Humans are hardwired to connect. We are all motivated by the desire to belong and to be loved.
Being able to use empathy to gain a deeper understanding of your audience means that everything you do and say can be tailored to connect with them on a human level (potential client, boss or employee). Feeling understood fast-tracks credibility, build instant trust and allows for true connection which creates intangible value within the context of any transaction that shifts it from a transaction to a relationship.
Relationships are treated very differently from transactions. There’s a level of commitment and investment that provides a barrier to commoditisation. When the entire process from marketing through to on-boarding and beyond is created with an emotionally pre-emptive level of empathy - the experience deepens the bond within the relationship - ultimately leading to loyalty beyond reason - aka the ultimate competitive advantage.
The commercial application of this principle means:
Students will learn:
Nothing - other than they need a job or a business of some sort to be able to meaningfully apply what they learn afterwards.