Creating Successful Content Strategy Through Storytelling (Santa Monica) | Online

About this class

We have a mantra at StoryCraft: “Marketing makes noise. Stories make you listen.”

But how does a brand tell great stories? It starts with a deep understanding of your customer’s journey and then translating those insights into a content strategy that’s consistent, compelling and relevant.

Every modern brand needs awesome content to connect with their audience, whether through your website, email marketing, or social channels. There’s no better way for your company or organization to educate, inform and, most importantly, turn your followers into advocates and inspire them to take action.

In this workshop, we’ll roll up our sleeves to craft a content strategy that will generate traffic, customer loyalty and revenue.

The best place to park is in the structure off of Colorado and 2nd St. The first 90 minutes are free (269 Colorado Ave, Santa Monica, CA 90401).

The end of the Expo Line is the Downtown Santa Monica station, which is a 5-minute walk to campus.

The 733 bus also ends in Santa Monica directly in front of our building.

Takeaways

How to understand your customer’s story to inform your content strategy Understand why brand storytelling is the new marketing Learn the stories that every brand should be telling and know which type of content is best for your brand Get an overview of every major social and publishing platform, and know where you should focus your efforts Know how to set up your editorial calendar for success Learn the best tools for scaling your content production and distribution Understand how to work with writers to get what you need for your brand See brilliant examples of brand storytelling and content marketing

Prereqs & Preparation

Please bring your laptop, notebook and pen to jot down your notes. We’ll be looking at live examples from the Web and studying how some of the best brands are using storytelling today. This workshop is open to anyone who needs to do a better job of telling their brand story, including startups, established businesses, nonprofits, and community organizations. Students will gain the most if they come with a good understanding of their ideal customers, competitive position, long-term vision for their brand, and current challenges with their marketing and messaging.