Creating stories that work: for you, your business and your brand
29

Thursday, 29 August

6:15 8:15 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£35 GBP
Regular Ticket
£35 GBP
Total
`

Questions? Read our FAQs

Creating stories that work: for you, your business and your brand | August 29

Ian Sanders Photo


Firing-up organisations, teams & individuals to do their best work, founder, The Ian Sanders Company

29

Thursday, 29 August

6:15 8:15 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£35 GBP
Regular Ticket
£35 GBP
Total
`

Questions? Read our FAQs

About This Workshop

Stories are the most valuable communication commodity we have, remaining in the mind of the audience long after they are told. Our brains are hard-wired for processing stories. Stories provide the fuel to power the development of businesses, organisations and teams. Sharing your organisation’s story is much more than marketing. It helps you: build relationships & trust; hire the right people; cement culture; get noticed; capture what makes your company unique.

Get noticed

The internet has given us all a microphone. By uncovering and sharing your story, you've got what you need to shine a light on what makes you special, unique and why your audience should care about you. So - you want to get your business or brand standing out from the crowd? Then unearth and share your story with the outside world. Small business owners - use your story to help align your employees with your mission and where you’re headed, and get them on board. And if you’re looking to build a profile in the industry you work in or to help progress your career, leverage your story.

Who is The Power of Story for?

Anyone who wants to harness the power of stories in their business or work life: startup founders, small business owners, creatives, freelancers, marketing managers and curious folk (wherever you work or whatever you do).

Come along and discover why stories are ideal for engaging your audience. Get inspired by Ian’s examples from businesses and brands. Learn a simple framework for building stories. Have fun with an improvisation exercise that will get you thinking on your feet. Discover the ten things to think about when crafting your own story.

Ian has delivered the Power of Storytelling for organisations including The BBC, Tektronix, Thomas Cook Money and Black Sun plc.

Takeaways

  • Learn a simple framework for how to tell your brand, business or career story
  • Learn examples of effective storytelling from brands and businesses
  • Get inspired by how to use the power of storytelling in your work life, together with tips for crafting your own stories

About the Instructor

Ian Sanders Photo

Firing-up organisations, teams & individuals to do their best work, founder,
The Ian Sanders Company

Ian Sanders is on a mission to get people fired-up so they can do their best work. Through workshops, presentations and one-to-one sessions, Ian brings his passion for doing things differently, creatively and energetically to inspire and engage others, whether that's for organisations, teams or individuals. Recently he's run sessions for organisations including The BBC, Microsoft, Thomas Cook Money, The Development Bank of Wales and Tektronix. Ian also runs his own unique coaching programme, Fuel Safari, helping senior executives uncover their stories and navigate change in their work lives. The author of four books on work and business (including ‘​Leap! Ditch your job, start your own business & set yourself free​’ and ‘​Juggle! Rethink work, reclaim your life’​), Ian has written regularly for the Financial Times and been a contributor to Monocle magazine’s podcast The Entrepreneurs. He’s spoken at events from SXSW Interactive in Austin Texas to Meet The Innovators at The Apple Store in London.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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