Thursday, 29 August
GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
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Stories are the most valuable communication commodity we have, remaining in the mind of the audience long after they are told. Our brains are hard-wired for processing stories. Stories provide the fuel to power the development of businesses, organisations and teams. Sharing your organisation’s story is much more than marketing. It helps you: build relationships & trust; hire the right people; cement culture; get noticed; capture what makes your company unique.
The internet has given us all a microphone. By uncovering and sharing your story, you've got what you need to shine a light on what makes you special, unique and why your audience should care about you. So - you want to get your business or brand standing out from the crowd? Then unearth and share your story with the outside world. Small business owners - use your story to help align your employees with your mission and where you’re headed, and get them on board. And if you’re looking to build a profile in the industry you work in or to help progress your career, leverage your story.
Who is The Power of Story for?
Anyone who wants to harness the power of stories in their business or work life: startup founders, small business owners, creatives, freelancers, marketing managers and curious folk (wherever you work or whatever you do).
Come along and discover why stories are ideal for engaging your audience. Get inspired by Ian’s examples from businesses and brands. Learn a simple framework for building stories. Have fun with an improvisation exercise that will get you thinking on your feet. Discover the ten things to think about when crafting your own story.
Ian has delivered the Power of Storytelling for organisations including The BBC, Tektronix, Thomas Cook Money and Black Sun plc.
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