Creating A Story For Your Business
24

Tuesday, 24 April

6:30 8 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
FREE!
Regular Ticket

In Partnership With:

Touchpaper Marketing logo

Questions? Read our FAQs

Creating A Story For Your Business

Simon Bates Photo


Co-founder & Creative Director, Touchpaper

24

Tuesday, 24 April

6:30 8 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
FREE!
Regular Ticket

In Partnership With:

Touchpaper Marketing logo

Questions? Read our FAQs

About This Event

All businesses need to do two things: attract customers to their services and nurture them, so prospects become leads; leads become customers; customers become fans. But most businesses forget that they’re engaging with human beings with desires, needs, baggage and emotions. If you want people to invest in the long-term success of your business, you first need to give them an emotional stake in it.

Storytelling creates a bond based on a shared emotional connection and mutual trust. Getting the right content to the right audience at the right time is the fastest way to motivate action (to buy or share something) or change (behaviour or perceptions).

Are looking to build a brand quickly, on a budget, but need to figure out the story of your business? Want to recruit a tribe of enthusiasts to do your marketing for you? If so, come along and find out how!

Takeaways

  • Learn how brand storytelling delivers long-term strategic goals as well as short-term commercial objectives
  • Find out why it's important for your business to have a personality
  • Find out the right and wrong ways to use video, animation, websites and social content to tell your story

About the Speaker

Simon Bates Photo

Co-founder & Creative Director,
Touchpaper

With a career spanning film writing and directing as well as 20 years spent at the highest levels of corporate communications, Simon is an expert in connecting companies with their audiences.

He has created and delivered global marketing programmes for multinational brands like IBM, Canon and Motorola. Simon has briefed national newspaper editors and held the line on countless TV and radio news shows, leading major reputation recovery exercises in the full glare of the nation’s press.

Simon was also at the vanguard of digital marketing, quick to realise the potential for multimedia content and social media to get a message across.

About Our Partners

Touchpaper Marketing

Touchpaper is a content marketing and digital PR agency for ambitious, high-growth companies. We offer your audience what they want in a language they understand. We help you answer their question; teach a skill; make them look good among their peers. At the same time, you’re telling your company’s story and delivering its message.

Content marketing fuels the customer journey at every stage.

  • It establishes the need for your product or service;
  • States your credentials;
  • Provides a trigger-moment to buy;
  • Reassures the customer that they’ve made the right decision;
  • Creates and reasserts the emotional connection;
  • Encourages them to evangelise among their peers

Our approach breaks down into three parts:

  • Strategy: connecting what you want to say with what your audience wants to talk about
  • Creation: copywriting, graphic design, video production and more
  • Promotion: making sure the content finds its audience

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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