Create a Content Marketing Strategy in One Day | Online | March 30
Stephen Toms
Co-Founder,
Smithfield Digital
About This Workshop
Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018).
So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business?
In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing and presenting an end-to-end content marketing plan - from developing marketing objectives, social media campaigns, through to measuring effectiveness. During the day, you will deep dive into current tools and updates on emerging content marketing trends.
This workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.
Takeaways
- Content fundamentals: what good content looks like for your customer base, managing content marketing campaigns and social communities
- Social media advertising: the current paid social media landscape, focusing on Facebook as the largest and most popular content marketing platform
- Measuring effectiveness of my campaigns: using analytics and social tools to measure campaign returns
- Writing a content marketing plan: from defining your objective to picking tools, tactics and ways to evaluate
Preparation
This workshop will be completely live and online. In preparation, please download Zoom and Slack.
This session will not be recorded, however slides will be shared following the class.
About the Instructor
Stephen Toms
Co-Founder,
Smithfield Digital
Stephen is a Lead Instructor for GA in Melbourne, Australia and co-founder of Smithfield Digital; specialising in digital marketing in-house consultancy and custom training.
Combining 20 years digital marketing and education experience in the UK and Australia, Stephen’s trained, consulted and advised some of Australia’s biggest brands on the most effective digital sales and marketing strategies for profitable results.
In early 2016, he co-founded Smithfield Digital - bringing unique energy and fresh ideas, they create innovative, extra-lively workshops that will help you nail your use of digital, social, search and mobile channels.
NAB, Westfield, PSC and Tennis Australia are just some of the businesses that trust him to regularly work with their teams to achieve their digital marketing goals and reach their potential.
As well as leading General Assembly’s range of on-campus and remote Digital Marketing courses Stephen also runs a series of high-energy, practical workshops throughout the year and is a regular guest speaker at industry events and meetups.
In recognition of his exemplary service in the classroom, Stephen has been selected as a member of General Assembly's Distinguished Faculty program.
Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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