Create a Content Marketing Strategy in One Day | Online
13

Wednesday, 13 January

8 pm – 2 am EST

$220 USD
Cost
$220 USD
Total

Questions? Read our FAQs

Create a Content Marketing Strategy in One Day | Online | January 13

Sotirios Seridis Photo


Founder, XYZ Lab

13

Wednesday, 13 January

8 pm – 2 am EST

Online

Anywhere
Online
$220 USD
Cost
$220 USD
Total

Questions? Read our FAQs

About This Workshop

Gift the gift of learning this holiday! Use the code: FRIENDS30 to receive $30 off at checkout. Offer ends 30 November

Content marketing solves customer problems through engaging with valuable content. And it’s consistently the most popular approach in marketing, with 1 in 5 professionals using it as their number one approach ( Smart Insights, January 2018).

So why is everyone talking about content marketing; and how do I use it to achieve marketing success for my business?

In this full day bootcamp you’ll get your hands dirty using popular content marketing tools, approaches and trends; developing and presenting an end-to-end content marketing plan - from developing marketing objectives, social media campaigns, through to measuring effectiveness. During the day, you will deep dive into current tools and updates on emerging content marketing trends.

This workshop would suit you if you’re new to content marketing and want to make a splash with practical takeaways on the day. You’ll have support from an experienced Marketing Instructor to work through your ideas and shape your lean marketing plan you can use in the real world.

Takeaways

  • Content fundamentals: what good content looks like for your customer base, managing content marketing campaigns and social communities
  • Social media advertising: the current paid social media landscape, focusing on Facebook as the largest and most popular content marketing platform
  • Measuring effectiveness of my campaigns: using analytics and social tools to measure campaign returns
  • Writing a content marketing plan: from defining your objective to picking tools, tactics and ways to evaluate

Preparation

Please Note

  • This session is taken completely online using Zoom and Slack.
  • You will need access to a laptop or computer with a working webcam and microphone as well as a strong internet connection. .
  • Download Zoom. Zoom is the video conferencing tool we will use. It works a lot like Google Hangouts or Skype. You will need to create an account in order to join the call.
  • We will provide a link to the session via email 24 hours in advance - keep an eye on your inbox

Please note: This session will not be recorded, however slides will be shared following the class.

About the Instructor

Sotirios Seridis Photo

Founder,
XYZ Lab

Sotirios is a Growth Marketer, Digital Strategist, and Startup enthusiast with a solid track record across all core digital specialties: PPC, SEO, Media Planning, Data Analytics and E-Commerce. He worked for 3 of the world’s leading media agencies: HAVAS, MediaCom and PHD and a number of successful startups in 3 of the world’s major regional hubs: London, Dubai and Singapore. Along the way he managed countless digital campaigns and built 2 digital performance departments from the ground-up, working with a diverse portfolio of local and multi-national companies – including some of the world’s biggest advertisers: Unilever, Volkswagen and Etihad Airways. Moreover, he is a huge start-up enthusiast, helping promising startups to rise off the ground.

Sotirios is a life-long learner, holding a MSc in Strategic Marketing from Cardiff University (UK), a CAM in Digital Campaign Planning from the Chartered Institute of Marketing (UK) and a BSc in International Economic Relations and Development from Democritus University of Thrace (Greece).

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