Wednesday, 15 August
GA London, The Relay Building
1st Floor, 114 Whitechapel High Street
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Content Marketing is a great way to spread your message, attract new customers and convert them into loyal, repeat buyers. But where do you start? What should you write about? How can you keep your content organised? What tools are available to boost your productivity? We’ll address each of these questions and much more in this hands-on workshop.
If you’re running a small business it’s likely that you’re juggling many different responsibilities. Adding “blogging” to your list of tasks is no small feat. Starting a blog is one thing. Consistently creating high value content is a different story.
There are two things you need in order to see results from content marketing. You need to develop a system for coming up with the right topics. And you need a bulletproof process to see each piece from idea through to published. We’ll cover both of these areas in detail in this workshop. We’ll work together through a series of practical exercises to quickly uncover topic ideas that will keep you going for months. And we’ll show you how to build an editorial process using Trello, a free, cloud-based project management tool.
With these skills under your belt, you’ll be producing consistent, quality content that your audience will love in no time.
This is a beginners class so no prior experience of content marketing is required. However, to get the most out of this class, students should have a project or business in mind to which they can apply what they learn. Students will need to bring a laptop with them. No software is required.
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