Crash Course in Google Ads: 2 Part Workshop Series | Sydney

About this workshop series

This two part series will provide a comprehensive introduction to Google Ads to help you get started.

Finding new customers is a challenge for every business, and getting started with Ads as a customer acquisition channel can be confusing, expensive and time-consuming. This workshop will provide a comprehensive introduction to Google Ads to help you get started with paid search campaigns. This class will get you well acquainted with the tool's interface, campaign structure, keyword match types and so on.

By the end of the series, students will have set up their own campaigns, played around with the Ads platform, and gained a thorough understanding of the various Ads functionalities and tools to confidently manage their own campaigns.

Please bring a laptop.

Prereqs & Preparation

This is an introductory workshop for those looking to get started with Google Ads. Experience working with Google Ads is not required, but it would be beneficial to poke around the platform to get a good sense of the platform before the session.

Please bring a laptop.