In modern business, everyone is a publisher. Whether you're a freelancer, a growing startup or an established enterprise – quality content gives you an opportunity establish your credentials and build a meaningful relationship with your audience.
You could be publishing your own blog – or using platforms such as Medium, Quora, LinkedIn, YouTube, Instagram and podcasting tools to share your ideas with potential customers and collaborators.
This isn't about sales copywriting, growth hacks or boastful 'thought leadership' – it's about developing a steady stream of honest stories based on your own genuine experience.
This workshop will give you a repeatable process for identifying story ideas, developing them into structured content, and then publishing them through the most effective channels.
Understanding your niche
Subject, Angel, Format: a process for generating a steady flow of ideas
Systems for capturing and developing content ideas
Where to publish (from Medium and LinkedIn, to blogging networks and professional publications)
Best practice industry case studies
Promoting your content, and getting feedback
NOTE: this session will not be recorded, however, slides will be sent within 7 days following the class.
Alan Rutter is the founder of Fire Plus Algebra. He oversaw the iPad edition launches of Wired, GQ, Vanity Fair, and Vogue in the UK, and has been working with Conde Nast International as product owner on a bespoke digital asset management system for their 11 global markets. Until November 2014, he worked with Guardian Masterclasses on curating and delivering new course strands and teaching their B2B data visualisation courses for clients, including Capita, the Financial Conduct Authority, the Home Office, Novartis, Haringey Council, and Gloucestershire Police Constabulary. Previously, Alan was the Online Editor at Time Out, having also worked as Acting Deputy Editor and Features Editor on the magazine. He has over 10 years previous experience of working for magazines, both online and in print.
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