Crafting Content Ideas: How to Create Stories Your Audience Will Love | Online

Attend the next event on Monday, 31 January.

About this workshop

In modern business, everyone is a publisher. Whether you're a freelancer, a growing startup or an established enterprise – quality content gives you an opportunity establish your credentials and build a meaningful relationship with your audience.

You could be publishing your own blog – or using platforms such as Medium, Quora, LinkedIn, YouTube, Instagram and podcasting tools to share your ideas with potential customers and collaborators.

This isn't about sales copywriting, growth hacks or boastful 'thought leadership' – it's about developing a steady stream of honest stories based on your own genuine experience.

This workshop will give you a repeatable process for identifying story ideas, developing them into structured content, and then publishing them through the most effective channels.


  • Understanding your niche
  • Subject, Angel, Format: a process for generating a steady flow of ideas
  • Systems for capturing and developing content ideas
  • Where to publish (from Medium and LinkedIn, to blogging networks and professional publications)
  • Best practice industry case studies
  • Promoting your content, and getting feedback

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