Copywriting Workshop: How To Acquire Users and Customers Quickly

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

Copywriting Workshop: How To Acquire Users and Customers Quickly

Washington, D.C.

Washington, D.C. campuses

GA D.C., 1776
1133 15th Street NW, 8th Floor
Washington D.C. 20005

Past Locations for this Workshop

About this workshop

Copywriting is the art of digging out what’s unique about your offering, and expressing it in a way that can’t be ignored. It’s not easy, but it is a craft that can be learned and applied to your pitches, PR, releases, emails, blogs and social feeds.

This hands-on workshop will give you a comprehensive introduction to copywriting - the written words behind your sales and marketing materials - to improve your ability to sell and be persuasive. We will review the process of copywriting, how it works, and the difference between average copy and great copy.

Takeaways

  • What copywriting is and why it's crucial in business today
  • The difference between good and bad writing
  • How writing is a critical element in your Marketing strategy
  • Content creation in it's many forms
  • How gather insights and data and turn them into strategies and ideas.

  • Finding your voice, your story, and your businesses reason for being.
  • How to write effective and persuasive copy.
  • How to improve your writing
  • Prereqs & Preparation

    • Proficiency in reading, writing and speaking English
    • Pen/pencil and notebook
    • Laptop/tablet/smartphone (helpful but optional)

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