Copywriting for Tech
29

Wednesday, 29 August

6:15 9:15 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

Copywriting for Tech

Justin Li Photo


Creative Director & Copywriter, Google (freelance)

29

Wednesday, 29 August

6:15 9:15 pm BST

GA London, The Relay Building

1st Floor, 114 Whitechapel High Street
London
£55 GBP
Regular Ticket
£55 GBP
Total

Questions? Read our FAQs

About This Workshop

The right words matter. Especially when it comes to something complex such as technology. The right words can help potential investors understand the technical details, it can convince people to download an app, and even persuade parents to finally get an iPhone.

Being able to define and describe your brand’s mission, product or service in a few short sentences is a necessity. Whether you’re trying to explain how technology works or create an ad campaign, the message needs to be communicated in a clear, simple way everyone can understand.

In this 3-hour workshop, you’ll get an overview of how to describe a tech brand’s mission, product or service through a series of writing exercises. We’ll start small by writing a few short sentences and work our way up to longer, more creative copy for websites, ad campaigns, and videos.

Takeaways

  • Understanding the role of written copy for technology companies
  • How to determine the right message and how to communicate it through writing
  • How to explain how technology works in a clear, simple way
  • Tips on how to apply a message across different types of communications
  • Learn the basics of copywriting for consumer-facing communications such as web copy, ad campaigns, and videos.

Prereqs & Preparation

Please bring a laptop.

About the Instructor

Justin Li Photo

Creative Director & Copywriter, Google (freelance)

Hi! I’m Justin. I’m a creative director, copywriter, and you can probably tell by my hilarious accent that I’m Canadian. I mix technology, entertainment, and advertising to make awesome stuff for brands. Between R/GA, B-Reel, Google, and Apple, I’ve created ad campaigns, digital experiences, immersive installations, web applications, and new products. In the past, I’ve written articles for Monocle, GQ, Hypebeast, and Wallpaper. I was formerly an adjunct professor at the School of Visual Arts in New York. I’m 6’0. I love sneakers, rap music, and your dog.

Refund Policy

We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.

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