Copywriting 101
6

Tuesday, 6 December

7 10 pm PST

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica , CA 90401
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

Copywriting 101

Marina Terteryan Photo


Service Designer + Design Thinking Advocate, The Why Lab

6

Tuesday, 6 December

7 10 pm PST

GA Los Angeles (Santa Monica)

1520 2nd Street
Santa Monica , CA 90401
$40 USD
Regular Ticket
$40 USD
Total

Questions? Read our FAQs

About This Workshop

Through guided discussions, group exercises and interactive explorations, students will define copywriting and how it compares to other types of writing, understand its value as a business and marketing tool, learn a basic process for practicing and evaluating copywriting, and apply this knowledge to real-world examples.

This class is designed to be highly practical in its applications and appropriately playful in its methods—imagination and creativity are essential to effective copywriting. Key concepts will include common copywriting components, principles of successful copywriting, and how those principles can inform a basic process for writing and evaluating copy. Illustrative examples will be drawn from the instructor’s own experience and Atlanta-based brands, as well as supplied by the students. Helpful copywriting resources and tools will be provided as support for in-class exercises as well as for students’ future use.

Prereqs & Preparation

  • Proficiency in reading, writing and speaking English
  • Pen/pencil and notebook
  • Laptop/tablet/smartphone (helpful but optional)

About the Instructor

Marina Terteryan Photo

Service Designer + Design Thinking Advocate,
The Why Lab

Marina is a well-rounded design strategist with a deep love for service design, innovation, strength-based leadership, and all things human-centered. With an emphasis on storytelling and customer journey, she employs the design thinking process to help organizations of all sizes create sustainable growth. She hosts a weekly podcast called Why Service Design Thinking, which is streamed worldwide in more than 70 countries.

She believes that the world would be a better place if every person worked by the principles of design thinking, lived by the principles of jazz improvisation, and used ergonomic standing desks.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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