Copywriting 101
13

Tuesday, 13 December

7 9 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta , GA 30308
$30 USD
Regular Ticket
$30 USD
Total

Questions? Read our FAQs

Copywriting 101

Molly Dickinson Photo


Owner, Creator, mdash

13

Tuesday, 13 December

7 9 pm EST

GA Atlanta, Ponce City Market

675 Ponce De Leon Avenue NE, 2nd Floor
Atlanta , GA 30308
$30 USD
Regular Ticket
$30 USD
Total

Questions? Read our FAQs

About This Workshop

Through guided discussions, group exercises and interactive explorations, students will define copywriting and how it compares to other types of writing, understand its value as a business and marketing tool, learn a basic process for practicing and evaluating copywriting, and apply this knowledge to real-world examples.

This class is designed to be highly practical in its applications and appropriately playful in its methods—imagination and creativity are essential to effective copywriting. Key concepts will include common copywriting components, principles of successful copywriting, and how those principles can inform a basic process for writing and evaluating copy. Illustrative examples will be drawn from the instructor’s own experience and Atlanta-based brands, as well as supplied by the students. Helpful copywriting resources and tools will be provided as support for in-class exercises as well as for students’ future use.

Prereqs & Preparation

  • Proficiency in reading, writing and speaking English
  • Pen/pencil and notebook
  • Laptop/tablet/smartphone (helpful but optional)

About the Instructor

Molly Dickinson Photo

Owner, Creator,
mdash

Molly Dickinson is the owner and creator of mdash, a freelance copywriting and messaging strategy company based in Atlanta. She earned her BA in English with concentrations in Creative Writing and Literature from Elon University (her honor’s thesis was in poetry), and has worked as a writer ever since. To date, her career spans freelance and full-time professional roles in journalism, communications, editing, marketing and advertising. In 2010 she co-founded Loose Change, Wonderroot arts organization’s all-volunteer literary magazine, serving as its poetry editor and later managing editor for four years. In addition to sharing her devotion to great writing, Molly loves exploring the world on foot, eating and making delicious things, yoga, school and surprises.

Refund Policy

Plans change. We get it. But if you can't make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.

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